Your Business On Google – What Are Backlinks And How Do They Help In Small Business Online Marketing

Do you want your blog to rise to the top of the search engines? Well I think that is something that we all want isn’t it? There are a lot of ways to do this but one of the best ways is to build good backlinks to your site. What are back links and how do they work? Well I am glad you asked because today I am going to tell you exactly that!

Backlinks are nothing more than inbound links to a particular site. What I mean is that they are a link to your site from someone else’s site. The number of people who link to you is considered very important by the search engines. Search engines in general are looking for fresh relevant content. When they see that lots of other sites found your site important enough to link to, they figure you must be fresh and relevant.

Backlinks not only give your site relevancy in the eyes of the search engine, but they also give your site one more avenue to find visitors. The sites that link to you are a portal so to speak sending traffic your way through the link. The more of these you have out there obviously the more traffic you can expect.

So what do you do if you are a brand new site and no one is knocking down your door to backlink you. Well this is very common and luckily there is an answer. Sites like Squidoo and HubPages offer places that you can make easy to build content sites of information that backlink to your site. With these sites you can put up a little information and a link to your site. You have killed two birds with one stone. You have created, yet another place on the web people can find info about your product or service and you have established a backlink.

Using backlinks used to be the only means of movement on the net prior to search engines. When we couldn’t search all we could do was “surf” from one site to the next based on the links they gave us. Now backlinks are used primarily for search engine optimization.