Small Business Online Marketing – Use Your Current Knowledge To Become An Expert In Your Field

Are you in business locally and want to grow your business using the internet? One of the best ways to do that is to become known as an expert in your area of business. Now many of you have been in your industry for many years. You are an expert already, you know an incredible amount of information about your business. The problem is that no one on the internet knows that. You need a way to show that you are an expert online so that you can get more business. Here are some ways to become an expert.

Write articles about your topic and submit them to the top article directories online. When you do this your articles will be found by people using Google to search for your topic. Your article will contain what is called a resource box which will link back to your website so that people interested in more information can find you easily.

Do interviews about your topic of expertise. Places like Blog Talk Radio offer you the chance to host your own live radio show. Have a co-worker or a friend sit down with you and record an interview. You can provide them with a list of questions to ask you. Since it is a recorded thing you can do as many takes as you need to get it just right. Then post the audio on your website or blog, tell people about it on Facebook and Twitter. People who are interviewed are seen as people who are experts in a field. Just having interviews available on your site brings up your credibility a great deal.

If you don’t like to write and you don’t want to spend the time to create recorded interviews there is an easier method to become an expert on the internet. You can have a blog in which all the articles are written for you by someone else. There are sites out there like Elance and others which you can hire ghost writers to write articles, special reports, and e-books on your topic. Typically you will pay $10 or so for an article. You will be able to proof the article and make any changes that you want prior to having it posted to your blog. For a very small investment every month you could have one article a week appearing on your blog.

Becoming an expert online is the key to being successful at drawing online business into your offline store or service business. The more you are seen as an expert online the more likely it is that people will choose you to do business with over your competitors. If you believe that marketing on the internet is the way of the future, then invest now in the process of becoming an expert. It will reap an exponential benefit for years to come.