Small Business Online Marketing – Email Marketing For Small Businesses Customer Contact Software

Do you like to keep track of your customers? What I mean is, do you like to know who they are so that you can market to them more effectively? I hope you have answered yes to this question. If you are in business and you don’t keep track of your customers and potential customers, you should. Who better to market to than people who have already shown an interest in what it is that you do? There is no better group. Here are some ways you can market yourself to people who have an interest in your services online.

Now all of this is sort of assuming that you have a website, not just any website, but specifically a blog. If you don’t know why you need a blog then click the link below and read about it for free on my site. I will assume for now you understand that. So you have a blog, you need to open up your blog to comments. So each time you post you are giving people the chance to make a comment. Don’t just open it up though, do more than that. In the blog post itself encourage people to leave a comment. You will be surprised at the difference this makes.

Communicate with these potential and current customers through your comments, reply to them and open up a dialog. Encourage them to call you, but make sure you also handle their questions publicly so that others can see.

Another thing that every net savvy small business owner should be doing is gathering email addresses from the people who come into your place of business. Make this a part of your business process so that all your employees know how and when to ask for an email address. Typically you want to ask for this information when you are providing something in return. For instance when a price quote is being given.

Once you have this email address you should regularly send promotions and information to your customers. For instance once a month you could write an article about your product or service and send it to them via email. Send them links to your blog. Make videos and post pics for your blog and send them email to invite them to see. We often think that we shouldn’t email people a lot. Actually just the opposite is true, the more you email them the more likely they are to open your email. Especially if they know that you email them good information about your products.

Keeping in touch with your customers is the key to growing your small business. The net makes keeping in touch with your clients easy and fun. Start a strategy today that will help you to grow your business in the next six months.

Can You Market Your Small Business Online?

There was a time when small business online marketing was unthinkable! In fact there was a time when marketing online itself was unthinkable, so small business online marketing was far from reachable. People had that fixed notion of going out seeing the product comparing it with others and then buying. So, people did not venture online to buy goods. But the picture changed drastically over a period of a few years not even a decade and now online marketing is the major medium of marketing.

For small business online marketing you need to define first what is a small business? Any business that does not have much of capital investment can be called as the small business. Since it has not much of capital to invest in marketing online can be a very costly affair. Also there is misconceptions that to market goods online you need to have a lot of investment. That is not true at all. You can market your product online almost free. Let us see how.

1) You can send mails across to all your friends online stating your product. You can also guarantee them some discounts if they buy from you. You can promise them some incentive if they sell it for you
2) You ask your friends to pass on your mail to their friends and those friends can again pass on it to their friends and can think of a chain for your small business online marketing. You can pay some incentive to all who buy or sell your product.
3) You can float your own web site that you can publish on your visiting cards. You can get a free web space online. Even you can design your own web page and that is easy. You can offer space on your web site for someone else’s product and can in fact generate money this way!
4) You can write a blog where you can educate people on your product and service. You can keep the blog updated with offers and newer news.
5) You can get agencies who market products online. They have a knowledge of marketing, especially how to do it. They know the nuances of where to market online. How to increase the visibility? How to place it online so that you gets maximum clicks? Once you entrust your product with them, you get good clicks and good inquiries.
6) You can work on online referrals that also ensure good marketing strategy.

Small businesses that have their profit as the net profit can think of online marketing. Products and services such as classes, coaching, any service can be marketed online. You can also think of marketing a product online. Many people have their garage sales by marketing on the net.

There are many sites that have a focus only on some specific localities or towns. These sites are very popular amongst people in that town. These site are the ideal places to market your product or your service. So small business online marketing is definitely a very good option.

Small Business Online Marketing – 4 Tips For Generating Leads Through LinkedIn

Looking to generate sales leads? LinkedIn could be a great resource, especially if you’re in a professional service business. Here are some interesting statistics:

  • 65 million business professionals are connected on LinkedIn
  • LinkedIn claims to be the world’s largest audience of influential professionals
  • Average household income of LinkedIn members: $109,000
  • 45% are actual business decision makers

Lots of people have joined LinkedIn for business networking purposes and to get their resume online for public consumption. Many LinkedIn users, after posting their profile and linking to some college classmates and former colleagues, will move on and rarely look back. But there’s much more to LinkedIn than resume sharing and popularity contests. Like other forms of Social Media marketing, if you approach LinkedIn with a deliberate set of business goals, you can make it deliver real bottom line results. If you are looking for a job and using LinkedIn to spread your resume, you’ll market yourself with that goal in mind. But if you are looking to build leads and establish relationships that could lead to sales, these tips are meant for you.

Tip 1: Position Your Profile Intentionally

Headline. Remember that your prospects will spend no more than about 10 seconds deciding whether to click through to your profile, and your headline is your make-or-break chance to capture their interest – so make it count! Don’t just list your job title or position, but instead use your headline to say who you are, what sort of person or company you can help, and what you will help them to do. Think about the person you want to find you, then speak to them and describe what you can do for them.

Summary. Once you’ve caught their attention enough for them to visit your profile, use the Summary section to elaborate. Your Summary should build on your headline and describe what you’re passionate about, what your business does, what problems you can solve, and why you’re qualified to solve them. Use the Specialties section of your Summary to give a succinct list of the skills and abilities that set you apart.

Experience & Recommendations. If you are looking for sales leads, the rest of your profile should reflect how you talk to your best sales prospects. Speak in terms they can relate to. List your experience – current and past – in words designed to highlight your qualifications – not for past jobs, but for the service you currently offer. Ask for recommendations from people who can attest to the skills or expertise you offer (the more the better!). The best way to attract recommendations? Give them generously to others.

Additional Information. Do you have a website? A blog? A Twitter account? If they position you well and reflect your desired image, list them. Given them a name more interesting than “my website” or “my blog” (click “Other” when prompted) to entice your visitors to click. If you’ve received an honor or award or hold membership in groups that enhance your desired image, include them. Be cautious about adding “interests”, and remember you’re addressing a potential client, not a hiring manager. That said, listing one or two interests can give it a more personal touch, if that’s what you’re after.

Tip 2: Be Smart About Keywords

LinkedIn is a search engine, just like Google, and people use it to find contacts with particular expertise. Optimizing your LinkedIn profile follows the same general principles as SEO. Think carefully about how you want to position yourself, and choose 2-3 keywords you want to be “found” with. Make sure those keywords are prominently used in these places:

– Your profile headline
– Your current job description
– At least one past job description
– Your summary
– Your specialty

Tip 3: Try the Advanced Applications

To further enrich your presence, click “More” on the LinkedIn menu and go to the Application Directory. You’ll find a list of options and should try one or two to spice up your page and give prospects who want to look further a more rounded sense of who you are. Have a Twitter account? If you manage your Twitter interactions professionally, then give LinkedIn visitors a peek at what you’re Tweeting. Author a blog? Pull the feed into your LinkedIn profile so visitors don’t have to leave to read it.

Have a SlideShare or Google Presentation appropriate for client prospects? This is the place to show it. Are you an author? Include your book in the “Amazon Reading List” app and drive people directly to where they can buy it. Do you hold events for prospecting? List your event here, manage the RSVPs and lead qualification activities through this application – and let your LinkedIn connections spread the word virally. Take a few moments to explore the other apps here and decide whether they belong in your “lead generation” cycle. There’s huge value for your lead generation activities here.

Tip 4: Create a Group in Your Niche

Hosting a LinkedIn Group is a terrific way to build leads. Make sure you spend time in other Groups in your niche first, so you’re not flying blind and you first get a feel for Group etiquette. When you set up your own Group, LinkedIn allows you to create a Welcome message, which gets emailed to each new member when they join. Use this to let newcomers know the purpose of your Group and what they can expect – but also to build your brand, send traffic to your website, add a call-to-action, etc. The email will link to your Group Profile page, where you can include a description, website link, and list of any subgroups. Once established, you can send announcements to your LinkedIn group in email (max of once a week). Use this feature judiciously, and make sure you’re sending something of value (free events, webinars, hosted discussions, etc); like with most social media marketing, a hard-sell approach is generally a turnoff.

Try these tips and see if they help build your pipeline of client leads!

Small Business – Online Marketing to Your Local Customers

For so long, people have thought of the internet as a means to reach a global market. For many businesses this has meant a great deal of growth, however, you should not rule out marketing to your local community through your website. Many ask why they should market locally online when all they have to do is run an ad in the newspaper to reach that same market.

The truth is that newspapers have lost their appeal to anyone who is internet savvy. And those numbers are growing at an alarming rate. All you have to do is look at newspaper distribution numbers to know they are not doing well these days. To reach your local market, you must now be online. There once was a time when people looked a business up in the Yellow Pages if they wanted to find a local florist or restaurant. Not anymore. Now they reach for their Blackberry or Smart Phone and have that info at their fingertips within seconds.

If your business is not online, you are losing business to those who are. Local marketing online is even more important now than global marketing is. Your business cannot afford to drag it’s heals any longer. Although economic times has been the cause of some businesses not fairing very well, lack of staying in line with the times has been the main reason for many others.

A good number of businesses are prospering because they are being found online. Is your business one of them? If you have not put up a business website yet, you absolutely must. But you must have more than just a website, you must have an online presence, meaning people must be able to find your website.

Don’t make the mistake of having an “if you build it they will come” attitude. That simply is not true. You must advertise your online business the same as you must advertise your store. The good thing is that many of the methods you can use to bring customers to your website are free or low cost and have the ability to reach a much larger audience. That means a bigger return on investment.

An experienced marketing service can be a very cost effective way to get your online presence established and get more customers through the doors of your business. Marketing to your local audience is different than marketing to the world in general. There are special ways to build your website that give you a better chance of reaching your local customers.

Don’t waste your money on methods that no longer work. You must go where your customers are, and these days, your customers are online.