Handmade Jewelry Business – Online Marketing

Online marketing is the business of choice for many people who want to work for themselves. They want to do what they want, when they want to do it. And the best part is you can do it wherever you want. You can be in your garage or your basement or living by the sea; it absolutely doesn’t matter! What does matter is to make money your website has to be found by the right people.

Whether you are blogging and collecting money from affiliate marketing or actually have a product to sell makes no difference, your website must attract the right target market. Online marketing is not any different than marketing 101, just more complicated! Instead of marketing a product you are now marketing your website. Is doesn’t matter if you make the best product in the world if no one can find it!

When we made our first website a few years ago, we sat down with a website designer and he made the website just how we wanted it. We were busy with our wholesale handmade jewelry business and didn’t focus on the website, it was just there. We had invested money not time to understand how to make the website work for us. It was like printing business cards before you know what you are going to sell, pointless!

In the last six months we have devoted a great deal of time to learn about internet marketing and to develop our website. It takes a lot of time, but research is the key to success. Knowing your target market and creating a marketing strategy are very important. This is not an overnight process; it takes time to find out what works and doesn’t work. It is a work in progress; every day we learn something new and try to apply it to our situation.

Six months ago you couldn’t find our website unless you typed in our URL. Now we are in the top ten for several of our keyword phrases and seeing improvement every day for the more competitive phrases. Every day we get inquiries about our handmade jewelry and unique gifts. The world is slowly opening up to our website and the future is looking fabulous!

Online Marketing For Local Business – 3 Keys That Every Business Should Hold

I am blown away by the fact that there are still businesses today that don’t even have a website let alone do any kind of online marketing! While there may be an exception here or there, as a general rule, all businesses should, at the very least, have a website. From there, the majority of those businesses should be participating in some form of online marketing. And yet, if you were to walk around your city, you would find potentially hundreds to thousands of local businesses that are doing little to nothing online.

So let’s talk for a moment about the exceptions, and yes, there are exceptions. My own Dad runs a business in the construction industry that relies 100% on bidding for jobs, so in his business, online marketing really would be a waste of money. So what about at least having a basic website for informational purposes? While my Dad doesn’t see any need at all for even a basic website, I personally think his business should still have one simply because that’s the world we live in! I think it makes people feel good when they can go online and find information about a company and see that they’ve invested in a professional site. Again, my opinion, but it’s true that “you can’t win em’ all!”

With the exception aside, let’s talk about all the rest of the local businesses that are not utilizing the power of the web. WHAT’S THE HOLD UP?! I mean, why would you NOT want to at least have an online presence… your own website? And yet convincing some business owners that they should have a website and use online marketing is much like pulling teeth… a fight to the bitter end!

So what should most local business owners be doing when it comes to the web? For starters, and as we’ve already discussed, they should at least have a website! It doesn’t need to be some fancy professional site that cost $1000 or more, but it should still be professional. Nothing says ‘inadequate’ like a website that looks like your twelve yr old nephew built it! And the truth is, any local business should be able to have a professional looking site built, even if it is still pretty basic, for between $300-$500. Bottom line is that a business website should look professional and make a good first impression.

A website of course is not the final step! In fact, it should be just the beginning! There are so many things that can be done today, especially for local business, to help promote and market the business online. SEO or Search Engine Optimization is just one of many things a local business owner can do for promotion. Blogging, classifieds, directories and Social Marketing are all additional things that a local business can and should take advantage of.

Finally, looking for opportunities to get your site linked from other pages should be an ongoing task as it can help build long-term stability in your online marketing.

It’s a big job for sure, but just like other areas of your business, if you need help, hire someone who can take you by the hand and get the job done right!

Online Marketing Basics for Small Business

As you might remember not so long ago we had internet connections via a telephone line, we happily browsed our favorite websites waiting oftentimes a couple of minutes for images and long paragraphs with funky fonts and colors to load. Back in those days we did not have many options, for most people the idea of buying online seemed like a 70’s sci-fi movie.

Because of the high costs associated with creating a website in the early ages of the internet, this was a luxury item of larger companies; it almost felt more as status symbol. Nowadays as you already know many things have changed.

Today your website is probably one of the best sales tools your business can have, here’s why

It’s your best lead generation tool: in today’s market even the smaller companies can compete against the largest companies in the world for potential customers

It’s your most cost effective sales tool: forget newspapers, yellow books and old media, websites can take orders, accept new customers and much more 24/7 without having to have anyone waiting on the phone to take an order

It’s a fast marketing testing tool: with a click of a button you can change products name, prices, pictures, copy and much more to see what appeals more to your customers, “good luck trying that with a catalogue”

It’s your own retailer and sales person: setting up an e-commerce website today is not only easy but affordable, your website can take orders, payments and automatic process the orders and shipping if needed

Understanding online marketing and its process

Yes, your website is probably one of the most important assets in your online marketing efforts, however its far from being the only thing you need when creating an internet marketing campaign. Most small business make the mistake of believing that by just putting a 5 page catalog website together on the web will bring all the customers they had been waiting for. In today’s competitive marketplace this will rarely ever do anything for your company.

If you want to create a successful marketing campaign you have to create and follow a step by step process to run and grow your business online.

Step 1: Take charge and be consistent

You can achieve online marketing success if you put the time and dedication to educate yourself about the different online marketing strategies and take charge of your online efforts. If you put up a website, Facebook page and twitter account just to leave it alone and never come back to it, failure will soon follow you and most people blame some obscure evil internet god, where you think you got too late into the game, that you are not a 22 year old Harvard genius or that you are just unlucky. Believe me many people go through this, only to come back years later regretting all the success they would have had accomplished if they only had stuck with it.

Your online marketing needs a great image: starting from the colors you choose for your logo and the font you use in your website, your online marketing message has to be clear. Remember will all the clutter that most people see on the media everyday oftentimes less is more. Forget the flying color letters and loud funky music on your website, chances are its just going to get mixed with the sweet soft online radio station of your customer and you just made her close her browser as fast as she could. Remember to put the same creative elements on all your marketing materials as you do in your website so you can create what is called a business brand.

All about hosting and domains: today millions of domains are registered every day it’s not as easy as it used to be to find a good domain name for your business, keep in mind that there are many different online marketing strategies that can be improved by having a good domain name for example if you have a domain that includes the correct keywords for your business this will eventually help you with your search engine optimization efforts. Also keep in mind that hosting is very affordable nowadays back in the day I remember having friends pay over $50 a month for basic hosting service. Today you can get a great hosting service with all the necessary tools for your website at a low monthly cost.

Step 2: Establish your online brand

Website design: Don’t be fooled by some of the larger companies that tell you that web design is an obscure world of code wizards and design goddesses. With the advances in today’s online technologies is fairly affordable to have a great and effective website designed. Don’t take me wrong, I’m not saying find your 17 year old nephew to design your website as I’ve seen before, or to go to craigslist and find that $20 web designer that will create your online masterpiece, this will shortly result in online marketing failure. All I’m saying is that you don’t have to spend 5 or 7 thousand dollars to get a very effective and appealing website.

It’s all on the content: Don’t follow the same error of many small business owners when they start creating a website where they put all the time and energy finding the right colors, the perfect logo on all the awesome images for the website but they neglect to create the best copy and content for their customers to read, after all most people go online to find useful information. Not only this but shortly when you discover the wonders of search engine optimization you will rapidly find that the content on your website is a key factor in your online marketing efforts. If you don’t feel as creative as you were in your junior high poetry writing class, i highly recommend finding someone who can help you create compelling content for your site.

Communicate your offer: Many companies get distracted and use their website as a tri-fold brochure. Make sure you find the single reason why someone will visit your site and clearly give your visitors what you have to offer. It could be a simple contact form for more information, a sales video or a well put together sales page with an integrated online payment, whatever it is make sure you clearly tell your prospective customers what you offer and what action you want them to take.

Step 3: Build your audience

I could literally write 10 books in this subject and will definitely give you more detailed information later on, but this is how some say “where the magic happens”, here is where you could give up to have the best designed website, all the social media pages in the world and so forth if no one is finding you online there is just no point of losing your precious time and money on these internet adventures. Traffic=customers=sales

Search engine optimization: SEO or search engine optimization is probably one of the most important pieces of the online marketing puzzle. This is where if done correctly can take your business from a small pop and mom corner shop to a large online retailer. Basically millions of people search every day for services and products online trough search engines, SEO is what helps you beat the competition so more people will find you.

Social media: If by now you don’t know what Facebook or twitter is you must have been living under a rock for the past 5 years. As you know today almost everyone is connected online with their friends, family and colleagues trough some social media site. You need to take advantage of this by creating a social media campaign, just as I explained earlier about web design, you won’t do much by just putting up a Facebook or Google+ profile, you have to create a strategy to reach all those potential customers with which you can easily interact online.

Paid online advertising: Just as important as some other online marketing methods paid online ads can be a very effective sales tool. Between Google Adwords, Facebook and banner ads there are plenty of companies looking for you to spend your beloved dollars advertising with them, make sure that before you take your shiny credit card out of your wallet you analyze and understand where your money is going and how is it going to help your online marketing efforts.

There are plenty of other online marketing strategies to follow, for now I wanted to cover some of the most important basics that will hopefully guide you on the right direction. Please keep tuned for more tips and information to help you create or enhance your small business online marketing campaigns.

Distributors For Your Wholesale Clothing Business – Online Marketing and Earn Huge Profit

Distributors of wholesale clothing are widespread. There are the ones whom you can trust and ones you must not. Since scams are everywhere, you can not just trust someone to be with you in your online business. However, will you take whatever it takes in order to succeed in your business line? Most people do not succeed with wholesale clothing business because they find it hard to get the right distributor for their online business.

So, if you want to be successful by marketing clothes through the internet. There are particular things that you have to do to succeed and one of those is to look for a trustworthy distributor for your online wholesale clothing business. You need them whether you want wholesaling or drop shipping.

 This is how most of the sellers on the online market arise with lots of newest brands of goods with high demands for marketing. They utilize their knowledge, update their selves with the items that could gain lots if bids on certain online market and figure out where they could find the products.

 They will definitely look for the goods that will certainly give them a hundred percent guarantee of profit once they sell it on the online store and simply deal with reliable major database of wholesaler or drop shipper to know which of which are credible. There are lots of database that you can turn on, however you must choose on something which has useful information as well as access to the wholesale clothing distributors.

 If you want to get the enjoyable yet profitable business around, wholesale clothing is the perfect fit. All you need to have is to ensure yourself that you have audiences that are marketing on. Whether it is any kind of clothing, it will generally work as you make proper researches and tried to succeed on the online market or even with your own store.

Finding the perfect wholesale clothing distributor could be the key to meet the success you want for your business. However, your willingness, devotion as well as trust for the people who wants to be part of your wholesale clothing business are very much important.